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Exercise Files
Free Demo Classes
Here are our free demo classes. You can watch how classes goes before enrolling.
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Week 1
In Week 1, students will learn Digital Marketing fundamentals, its importance, and business applications. Topics include marketing funnels, buyer psychology, market research, branding, UI/UX, and SEO basics, with a focus on keyword research for better online visibility.
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Week 2
In Week 2, students will learn how to design user-friendly websites with strong UI/UX principles. They will also study SEO fundamentals including keyword research, develop high-converting landing pages, and get introduced to essential social media marketing basics for comprehensive strategies.
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Week 3
In Week 3, students will explore social media marketing and paid advertising strategies. They will learn platform-specific techniques for Facebook, Instagram, LinkedIn, Twitter, and YouTube, culminating in Google Ads fundamentals and PPC tactics for effective audience targeting and conversion optimization.
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Week 4
Students will delve into paid advertising and campaign optimization. They will learn Google Ads fundamentals, master Facebook and Instagram ad strategies, implement retargeting techniques, develop effective email marketing automation, and craft persuasive copy for high-impact digital campaigns.
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Week 5
In Week 5, students will learn A/B testing for optimization, affiliate marketing for passive income, influencer marketing for brand collaborations, growth hacking for rapid expansion, and mobile marketing strategies to promote apps effectively and boost user engagement.
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Week 6
In Week 6, students will explore AI-driven chatbots, neuromarketing principles, and the psychology of persuasion in marketing. They will analyze emerging digital marketing trends, learn to develop a complete marketing plan, and master budgeting and ROI calculation for effective campaign management.
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Week 7
In Week 7, students will master SEO & ad campaign optimization techniques, learn crisis management and online reputation strategies, and apply their skills through a hands-on live campaign project. They'll also focus on building a personal brand as a marketer and conclude with a final assessment, certification, and a career roadmap for success in digital marketing.
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Week 8
This officially marks the end of the course. We will share you necessary resources to smoothen your journey. Awards will also be given to best performer.