Digital Marketing
Categories: After SEE, IT Training
About Course
This 2 months Digital Marketing Course will equip you with essential skills to build, optimize, and scale online marketing strategies. You’ll learn SEO, social media marketing, paid ads, email marketing, content creation, analytics, branding, UI/UX, and lead generation. By the end, you’ll be able to implement data-driven marketing campaigns, create engaging content, optimize websites for search engines, and leverage digital tools to grow businesses effectively. Whether you’re a beginner or looking to refine your expertise, this course provides hands-on insights into the ever-evolving world of digital marketing
What Will You Learn?
- Understand digital marketing fundamentals and career opportunities
- Explore marketing funnels and the buyer’s journey
- Master market research and competitor analysis techniques
- Develop effective branding strategies and digital positioning
- Learn website planning with essential UI/UX design principles
- Grasp SEO fundamentals and keyword research strategies
- Implement technical SEO for both on-page and off-page optimization
- Craft compelling content marketing strategies and blogging techniques
- Utilize social media marketing across various platforms
- Design high-converting landing pages
- Develop video marketing strategies and YouTube growth hacks
- Optimize social media advertising for maximum engagement
- Launch effective PPC campaigns with Google Ads
- Build and automate email marketing campaigns
- Analyze web data using analytics tools for informed decision-making
- Leverage growth hacking, affiliate marketing, and influencer collaborations
- Integrate mobile marketing, AI, and chatbots into digital strategies
- Create and implement comprehensive digital marketing plans with budgeting and ROI analysis
Course Content
Free Demo Classes
Here are our free demo classes. You can watch how classes goes before enrolling.
Week 1
In Week 1, students will learn Digital Marketing fundamentals, its importance, and business applications. Topics include marketing funnels, buyer psychology, market research, branding, UI/UX, and SEO basics, with a focus on keyword research for better online visibility.
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Day 1
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Day 2
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Day 3
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Day 4
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Day 5
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Week 1 Quiz
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Week 1 Assignment
Week 2
In Week 2, students will learn how to design user-friendly websites with strong UI/UX principles. They will also study SEO fundamentals including keyword research, develop high-converting landing pages, and get introduced to essential social media marketing basics for comprehensive strategies.
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Day 6
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Day 7
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Day 8
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Day 9
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Day 10
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Week 2 Quiz
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Week 2 Assignment
Week 3
In Week 3, students will explore social media marketing and paid advertising strategies. They will learn platform-specific techniques for Facebook, Instagram, LinkedIn, Twitter, and YouTube, culminating in Google Ads fundamentals and PPC tactics for effective audience targeting and conversion optimization.
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Day 11
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Day 12
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Day 13
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Day 14
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Day 15
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Week 3 Quiz
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Week 3 Assignment
Week 4
Students will delve into paid advertising and campaign optimization. They will learn Google Ads fundamentals, master Facebook and Instagram ad strategies, implement retargeting techniques, develop effective email marketing automation, and craft persuasive copy for high-impact digital campaigns.
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Day 16
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Day 17
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Day 18
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Day 19
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Day 20
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Week 4 Assignment
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Week 4 Assignment
Week 5
In Week 5, students will learn A/B testing for optimization, affiliate marketing for passive income, influencer marketing for brand collaborations, growth hacking for rapid expansion, and mobile marketing strategies to promote apps effectively and boost user engagement.
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Day 21
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Day 22
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Day 23
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Day 24
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Day 25
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Week 5 Quiz
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Week 5 Assigment
Week 6
In Week 6, students will explore AI-driven chatbots, neuromarketing principles, and the psychology of persuasion in marketing. They will analyze emerging digital marketing trends, learn to develop a complete marketing plan, and master budgeting and ROI calculation for effective campaign management.
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Day 26
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Day 27
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Day 28
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Day 29
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Day 30
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Week 6 Quiz
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Week 6 Assignment
Week 7
In Week 7, students will master SEO & ad campaign optimization techniques, learn crisis management and online reputation strategies, and apply their skills through a hands-on live campaign project. They'll also focus on building a personal brand as a marketer and conclude with a final assessment, certification, and a career roadmap for success in digital marketing.
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Day 31
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Day 32
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Day 33
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Day 34
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Day 35
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Week 7 Quiz
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Week 7 Assignment
