Digital Marketing – Lets Learn Student Portal

About Course

This 2 months Digital Marketing Course will equip you with essential skills to build, optimize, and scale online marketing strategies. You’ll learn SEO, social media marketing, paid ads, email marketing, content creation, analytics, branding, UI/UX, and lead generation. By the end, you’ll be able to implement data-driven marketing campaigns, create engaging content, optimize websites for search engines, and leverage digital tools to grow businesses effectively. Whether you’re a beginner or looking to refine your expertise, this course provides hands-on insights into the ever-evolving world of digital marketing

Understand digital marketing fundamentals and career opportunities
Explore marketing funnels and the buyer’s journey
Master market research and competitor analysis techniques
Develop effective branding strategies and digital positioning
Learn website planning with essential UI/UX design principles
Grasp SEO fundamentals and keyword research strategies
Implement technical SEO for both on-page and off-page optimization
Craft compelling content marketing strategies and blogging techniques
Utilize social media marketing across various platforms
Design high-converting landing pages
Develop video marketing strategies and YouTube growth hacks
Optimize social media advertising for maximum engagement
Launch effective PPC campaigns with Google Ads
Build and automate email marketing campaigns
Analyze web data using analytics tools for informed decision-making
Leverage growth hacking, affiliate marketing, and influencer collaborations
Integrate mobile marketing, AI, and chatbots into digital strategies
Create and implement comprehensive digital marketing plans with budgeting and ROI analysis

Course Content

Week 1
In Week 1, students will learn Digital Marketing fundamentals, its importance, and business applications. Topics include marketing funnels, buyer psychology, market research, branding, UI/UX, and SEO basics, with a focus on keyword research for better online visibility.

Day 1
Day 2
Day 3
Day 4
Day 5
Week 1 Quiz
Week 1 Assignment

Week 2
In Week 2, students will learn how to design user-friendly websites with strong UI/UX principles. They will also study SEO fundamentals including keyword research, develop high-converting landing pages, and get introduced to essential social media marketing basics for comprehensive strategies.

Week 3
In Week 3, students will explore social media marketing and paid advertising strategies. They will learn platform-specific techniques for Facebook, Instagram, LinkedIn, Twitter, and YouTube, culminating in Google Ads fundamentals and PPC tactics for effective audience targeting and conversion optimization.

Week 4
Students will delve into paid advertising and campaign optimization. They will learn Google Ads fundamentals, master Facebook and Instagram ad strategies, implement retargeting techniques, develop effective email marketing automation, and craft persuasive copy for high-impact digital campaigns.

Week 5
In Week 5, students will learn A/B testing for optimization, affiliate marketing for passive income, influencer marketing for brand collaborations, growth hacking for rapid expansion, and mobile marketing strategies to promote apps effectively and boost user engagement.

Week 6
In Week 6, students will explore AI-driven chatbots, neuromarketing principles, and the psychology of persuasion in marketing. They will analyze emerging digital marketing trends, learn to develop a complete marketing plan, and master budgeting and ROI calculation for effective campaign management.

Week 7
In Week 7, students will master SEO & ad campaign optimization techniques, learn crisis management and online reputation strategies, and apply their skills through a hands-on live campaign project. They'll also focus on building a personal brand as a marketer and conclude with a final assessment, certification, and a career roadmap for success in digital marketing.

Week 8
This officially marks the end of the course. We will share you necessary resources to smoothen your journey. Awards will also be given to best performer.

About Course

What Will You Learn?

Course Content

Week 1 In Week 1, students will learn Digital Marketing fundamentals, its importance, and business applications. Topics include marketing funnels, buyer psychology, market research, branding, UI/UX, and SEO basics, with a focus on keyword research for better online visibility.

Day 1

Day 2

Day 3

Day 4

Day 5

Week 1 Quiz

Week 1 Assignment

Day 6

Day 7

Day 8

Day 9

Day 10

Week 2 Quiz

Week 2 Assignment

Day 11

Day 12

Day 13

Day 14

Day 15

Week 3 Quiz

Week 3 Assignment

Day 16

Day 17

Day 18

Day 19

Day 20

Week 4 Assignment

Week 4 Assignment

Week 5 In Week 5, students will learn A/B testing for optimization, affiliate marketing for passive income, influencer marketing for brand collaborations, growth hacking for rapid expansion, and mobile marketing strategies to promote apps effectively and boost user engagement.

Day 21

Day 22

Day 23

Day 24

Day 25

Week 5 Quiz

Week 5 Assigment

Day 26

Day 27

Day 28

Day 29

Day 30

Week 6 Quiz

Week 6 Assignment

Day 31

Day 32

Day 33

Day 34

Day 35

Week 7 Quiz

Week 7 Assignment

Week 8 This officially marks the end of the course. We will share you necessary resources to smoothen your journey. Awards will also be given to best performer.

Online Platform

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Contacts

Week 1
In Week 1, students will learn Digital Marketing fundamentals, its importance, and business applications. Topics include marketing funnels, buyer psychology, market research, branding, UI/UX, and SEO basics, with a focus on keyword research for better online visibility.

Week 5
In Week 5, students will learn A/B testing for optimization, affiliate marketing for passive income, influencer marketing for brand collaborations, growth hacking for rapid expansion, and mobile marketing strategies to promote apps effectively and boost user engagement.

Week 8
This officially marks the end of the course. We will share you necessary resources to smoothen your journey. Awards will also be given to best performer.